Contact lists and lead generation company’s
Don’t buy contact lists or hire companies claiming to find leads for you.
People are sick and tired of nuisance calls. Calls which start “can I speak to the business owner” or is that “A N Other”, how are you today. I’m not trying to sell you something, etc.
As a business owner, you will be bombarded with nuisance calls and emails offering to sell you contact lists. Contact lists contain names, phone numbers and email addresses of people who have allegedly opted into receiving your call. These lists are invariably not what is claimed, and no one ever agrees to be pestered with nuisance calls and spam emails.
The same contact data is sold many times. The list buyers then collectively generate vast quantities of annoying calls and Spam email. People vary rarely want what is on offer and don’t have time to listen to all the annoying callers so usually hang up.
Our advice is to avoid these contact lists as they will waste your money and time and result in a lot of rejection as well as annoying many people.
Equally, companies which offer lead generation services are unlikely to generate any business for you. Firstly they are going to be cold calling people, probably using the previously mentioned phone lists.
Combining the fact people don’t want nuisance calls with the fact the cold callers don’t understand your business means the chances of any worthwhile results are minuscule.
Worse still if they think they have found a lead it is often not what you are looking for, and you waste time following it up.
Cold calling might work for some businesses, but for most, it is a waste of time, money and emotional energy.
Find people who want to here from you
There is no substitute for finding business by making personal connections: networking events and other places to meet business people. Don’t make the mistake of trying to sell to everyone you meet. Make connections and learn to look out for opportunities.
Make your website work for you
Spend the time to make a proper website with content people want to read. Dont beleive adverts claiming you can have a website really quickly. A decent website with worthwile content requires a huge investment in time both in generating the content and getting visitors. Our advice is spend time planning the site first and writting the content. Only then buy a service to get the content on line. So many people buy the webservice before they have any content and end up paying for a site saying “website under construction”. These “under construction” sites are unlikely to generate any business so are probably counterproductive.
For help and advice on making your website work for you
Please use the Contact us page or call us on
01525 540 041 or 020 3327 1747